![]() It starts off like all good horror-comedies with the mysterious suit-man abducting a second-rate journalist, keeping her captive and forcing her to watch an enraged zombie bull err… violate and then eat a fellow prisoner. No wait! It starts off like all good horror stories - in an abattoir with cows going rabid, turning on the workers crushing them to death and tearing them into bloody shreds, leaving only one survivor. We appreciate that the food system is large and complex and we are working to make it as sustainable as possible for all of our futures.Revenge is a dish best served medium rare with BBQ Sauce.Īpocalypse Cow starts off, like all good comedies - with a mysterious man in an expensive suit stepping in a fresh steaming cow-pat. At the Institute for Sustainable Food, we are working with farmers and forming knowledge networks in areas such as soil degradation, developing environmentally friendly fertilisers and looking at how we can reduce carbon emissions across agriculture. ![]() Overall I thought Monbiot did a good job on Apocalypse Cow, for a limited time scale – though he spent too much time vilifying farmers. We are currently working on ways to bio-fortify plant crops so that they might be more nutritionally beneficial to consumers for less nutritional input. How do you stop the prevailing theory that eating meat is a social indicator of wealth? To motivate long-term, systemic change and decrease demand for meat, we need to address popular views of health and nutrition and provide all of the information to people so that they modify their beliefs rather than having new methods pushed on them from above.Īnd we also look at nutritional well-being. Secondly, we look at overall behaviour change. We are currently exploring methods in which to deploy hydroponic technologies (normally kept in sterile, indoor, controlled environments) on-farm, to "mop-up" nutrient run-off and produce feed stock. UK farms will not experience such an opportunity.Īt the Institute for Sustainable Food at the University of Sheffield, we have been considering how nutrient application occurs in the field and developing methods to reduce and reuse these nutrients.įirstly, nutrient loss from farm run-off and subsequent waterway impact. The programme cited one fantastic example in the Netherlands, where rewilding created five times more jobs from ecological tourism than were lost among farmers – but that model was in a more densely populated country, and located near a city. Such a drastic shift in the food industry has the potential to make way for environmental restoration – with Monbiot advocating the rewilding of vast areas of farmland across the UK – but the programme was severely lacking in consideration of the enormous damage this would inflict on farmer livelihoods, the economy and overall food security. There was a heavy focus on disruptive innovations with very ambitious roll-out and commercialisation timelines – with Monbiot claiming that proteins grown in labs by brewing microbes through precision fermentation will be around 10 times cheaper than animal protein as early as 2035. Overall I agree with most of the content of Apocalypse Cow. Jacob Nickles, Project Manager and Knowledge Exchange Associate at the Institute for Sustainable Food discusses Channel 4 documentary Apocalypse Cow, in which environmental campaigner George Monbiot argues that the biggest problem driving us towards global disaster is how we farm – and particularly how we farm animals. Support for refugee students and scholars.Conferences, events, visitor accommodation and weddings.Worldwide Universities Network at Sheffield.Research centres, institutes and networks.Coronavirus: our research and innovation.
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